Video Marketing: The SEO Fundamentals

Video marketing is changing the way businesses communicate with their prospects and customers. Video is a highly unique form of marketing because it provides the opportunity to connect with consumers at a much deeper level.

Many people have created personal brands from creating their own vlogs, tutorials and video-game montages. Some of these people earn an incredible amount of passive income from their video-centric ventures. Speaking of passive income, there are plenty of passive income ideas that involve video marketing on sites such as Youtube.

Think about a time where you browsed to someone’s website and up pops a video of them talking about how they can help you. What impression did that give you? How does that compare with seeing someone’s picture next to some homepage text about their services?

Video is personable. We can relate to people so we love watching video.

From a creative perspective, it’s also (in many cases) easier to create a video as opposed to writing a long-form piece of content.

For many businesses all over the world, writing a piece of content or posting on other publications is one of their top priorities. Everyone is fighting for that precious page-one position in Google.

Luckily, we have all the tools we need to rank on the first page and with the right education, almost anyone can implement a successful SEO strategy for their business.

Here are some eye-popping stats to consider with search engines in mind:

So how does this all relate to video marketing?

Youtube is owned by Google and is the second largest search engine in the world.

Many people use Youtube in a similar way to Google – searching for things that interest them through the search engine feature.

A working strategy for Google SEO can be implemented in a similar way for Youtube video ranking.

Here are a few useful tips to give you a head-start:

#1 – The basics of video optimisation

Getting eyeballs onto your videos when you don’t have too many subscribers is a tough challenge at the start of your video marketing journey. Covering the fundamentals of video optimisation ensures your video reaches the people that are searching for it.

Here’s how you can optimise your video on Youtube:

  • Use relevant titles, descriptions and tags.
  • Pick a captivating image for your thumbnail to increase CTR.
  • Leverage social media to increase initial views

Check out the example below…

These are the absolute basics that everyone should be doing.

#2 – Perform Keyword Research

As mentioned before, Youtube operates in a very similare way to Google through a search engine. You can use the Youtube Keyword Tool to scope out search volume and perform some very powerful keyword research. The right keywords can mean the difference between a profitable channel and a failing video marketing strategy.

Once you find relevant keywords, ensure they are added to your video title and description. has a great Youtube keyword research tool that can be used to find some fantastic diamonds in the rough..


Where Youtube slightly differs in terms of keywords is that people are usually searching for things that relate to information discovery. People like to venture out and discover new and interesting things through Youtube.

A great way to find powerful keywords is to reverse-engineer the competition. Find out what their most popular keywords terms are and target those with better content!

#3 – Let Youtube find your video

This relates to the first tip as it’s very basic but still highly important. Pay attention to the tags and categories of your Youtube videos. Tags can heavily influence the ranking of your video based on the keywords you add, so choose wisely.

Once you’ve carefully picked your tags you’ll want to add your video to a relevant category to further improve your video search ranking potential. All these little things help Youtube understand what your video is all about, making it easier for you to rank highly.

#4 – Leverage Youtube Ads

youtube advertising

Youtube Ads can be a relatively inexpensive way to get your first few hundred hits on your video. It costs as little as a few pennies per view and can help boost the number of initial comments and shares you get on your video creation.

Many business owners use Youtube ads alone to advertsie their businesses and drived leads to their landing pages. It’s a highly effective way to generate leads and make sales in almost any type of business. As mentioned earlier, Youtube is now owned by Google so you’ll need to sign up for Google adwords to …

The Lowdown on Arabic SEO

Over the last few years, SEO services in the Arab world has grown steadily. Many English SEO companies have ventured into the Arabic SEO space, partly because there is huge untapped potential in the Arab market. There’s huge opportunity to leverage SEO knowledge and apply it to the arabic industry. With barely any competition, opportunities are ripe for the taking!

Ranking a website in the arab version of Google is like ranking a site in the English version of Google five years ago.

English SEO agencies typically use a translator or a very basic free translating service, such as Google Translate. One of the issues becoming apparent with these English SEO agencies taking on Arabic work is that their translations aren’t 100% accurate.

Relying on Google Translate for your content is never a good idea. Best practice would be to hire a native Arabic speaker who is also an SEO expert.

This type of translating is resulting in businesses targeting the wrong keywords.

Paying For Agency Errors

One SEO agency that claims to be one of the best in the world, handles the search marketing for a large automotive brand in the Middle East. They’re currently spending more than $30,000 a month bidding on negative keywords like “العاب السيارات” and “ا لعاب سونيك”. This directly translates into “Car Games” and “Sonic Games”. You’ll find plenty of similar mistakes when it comes to English agencies taking on Arabic SEO work.

Agencies can easily lose big clients when they realise how much money they’re losing because of basic mistakes like this.

Of course, there’s always native Arabic SEO companies. WebQuest SEO is one such SEO agency, based in Dubai. They provide all manner of SEO services to clients in the Middle East. On average, they will provide a much better service compared to English SEO agencies that dabble in Arabic SEO. Native Arabic SEO agencies also have a much better understanding of how SEO works in the Arabic language. There are many subtle but significant differences in the way the Google algorithm works for Arabic compared to English.

In contrast, an agency such Bubblelocal, provides SEO services in Bournemouth. This is an example of an agency that shouldn’t do Arabic SEO because they’re native English speakers and probably wouldn’t do the best job in the Arabic SEO space.

Let’s clarify all aspects of SEO and optimisation for the Arabic language:

Keyword Research

Keyword research enables is absolutely essential to finding ripe opportunities for targeted traffic to a client’s website. This is something that should be done on a fairly regular basis to maintain a content marketing plan that stays relevant and exploits low-hanging fruit.

It’s important to consider the conversion goals of the client. Do they sell products or services within a certain area or do they provide a global service?

Having this information will change the way you do your keyword research as you’ll either be focused on local search query data or global.

Keyword research for Arabic SEO is largely the same process as English, albeit with the Arabic language!

Keyword Variations

Some English words simply cannot be translated into Arabic. Translating certain words directly sometimes results in more than one word in Arabic. In some cases, the meaning can be completely different. Finding keyword variations can result in thousands of extra people on your client’s website. So it’s important to experiment and discover all permutations of a particular keyword, or you could be missing out on some great traffic opportunities.

The Bottom Line

With almost 150 million Arabic users on the internet, the opportunities for SEO services are huge. That said, if agencies are taking on work they aren’t really qualified to do, clients end up getting a bad service and throwing money down the drain. Especially when it comes to things like paid search marketing.

To mitigate this risk, clients need to do their own research before taking on any agency. Do they provide native Arabic SEO services or are they going to translate your work into a watered down, ineffective version of the original?


How To Rank A Brand New Site In Google

how to rank a brand new site in google

Starting an online business is something that is becoming increasingly common as more opportunities are made available to us. The internet has blown the fire doors open in terms of the traditional hurdles and barriers of entry for online business.

Business models such as consulting and affiliate marketing have made it easy for people to start their own business with just a few thousands dollars.

A new form of consulting is coming to the forefront of online business. It's a type of consulting that doesn't require huge corporate offices or time-consuming face-to-face meetings. Instead, you can run this consulting business from home with just a laptop and internet connection. A man that goes by the name of Sam Ovens has created one of the most comprehensive training courses that help people get started with this business.

With that being said, what do you do after you create your website? How do you drive traffic to it?

These are the fundamental questions that i’ll be answering on this blog post.

Traffic is the most important part of any online business. And not just any traffic, targeted traffic is exactly what you need to generate leads and drive sales.

There are plenty of ways you can leverage SEO for your online business.

Here is one key strategy that will help you rank higher in Google and start getting that organic traffic that you really need:

Create a PBN

When you first get started with your website and you’re not an AMAZING writer, people aren’t going to link to you. There are plenty of articles out there that will tell you to use email outreach and many other techniques to build links to your website but the reality of the situation is that this is extremely difficult, especially when first getting started.

What is a PBN?

A PBN is a Private Blog Network. It is a network of websites that you own and manage. These websites are used to build inks to your main website to increase your rankings in the Google search engine results pages. A PBN site can be any type of website but typically it takes the form of a blog with a bunch of articles.

Does Google Allow This?

Nope. This is a strategy that is viewed by Google as being “black-hat” meaning that if you’re caught, Google will penalise your website. Google doesn’t want you to “build links” they want you to acquire links naturally through producing amazing content and creating a brand that people talk about. The bottom line is that it’s risky business but on the contrary, if it’s done correctly, Google will never find out.

Why Is Google Targeting PBN’s?

Google is targeting private blog networks because they rank websites. They just plain work. They enable people to rank highly in Google without paying for ads or spending thousands of pounds promoting their brand and business. Google’s ranking algorithm is still heavily based on backlinks and people with PBN’s are ranking their websites on the first page of Google time and time again so Google is doing their best to crack down on this.

Why Should I Create a PBN?

A PBN is very powerful because it involves obtaining domains that already have great SEO metrics, couple that with the ability to control content, link location and anchor text and you have a recipe for a very powerful ranking strategy.

Purchasing the right expired domains make all the difference. There are plenty of tools out there that allow you to assess the backlink profile of a website as well as view the site’s history.

In the next article, we’ll go into the nuts and bolts of how to create your PBN, from start to finish.…

How To Leverage SEO For Affiliate Marketing

Affiliate marketing and SEO go hand in hand when it comes to promoting offers from affiliate programs. Without leveraging the power of SEO, you’ll still find yourself struggling to generate a consistent level of sales with affiliate marketing… even if you’re promoting products from some of the best affiliate programs. Most of us realise that SEO rankings can be one of the most lucrative ways to generate traffic to your website because once you’re ranking on that first page, you don’t usually lose that ranking for a very long time.

There are hundreds of website owners who have created successful affiliate marketing websites by leveraging the power of search engine optimisation. That almighty first page of Google really does make all the difference. Statistically speaking, less than 11% of people actually go on to the second page. The first spot on page one actually attracts around 35% of clicks! The difference between the first position and last position on page one is probably the most startling.

On average, the last results on the FIRST page of Google really only gets around 3% of clicks. 3% of clicks compared to 35%. That’s the difference between having a profitable business compared to having on that isn’t getting enough traffic to convert. This is why it is so crucial to achieve rankings in at least the top three spots of the first page.

(If you’re looking for ways to monetise your website, affiliate marketing can be a fantastic way for you to make some extra cash. But a word of warning for you to watch out for crappy networks like Clickbank. These type of networks are full of low-quality products that aren't worth promoting.

Now going back to affiliate marketing. If you’re confused about how it all works, check out this useful infographic I came across, also on Bengu Marketing

Page one rankings in Google for your chosen keywords brings targeted traffic to your website. This traffic is so valuable because the people coming to your website have intent behind their visit to your site. They’re searching for the exact information you provide. This is the reason why organic traffic converts better than social media traffic.

The tough thing about SEO is that it is very competitive, there are thousands of websites that are going for the same search term keywords that you’re targeting, so you in order for you to stand out you really need to come up with something special.

SEO in 2017 has completely changed. The days of crappy thin affiliate sites and spamming exact match keywords to rank are long gone. Search engine optimisation nowadays involves creating compelling content that almost attract links on its own. If you want to rank on the first page, you need to create content that deserves that first page ranking.

This is called content marketing. Content marketing is the art of creating and using content to provide value, drive leads and generate sales for your business. There are numerous fantastic guides out there that will teach you about all things content marketing, but the fundamentals are that you create a piece of content that is exploding with value. Content that people actually want to read and share with their friends.

As an affiliate marketer, the worst thing for you to do is create an “affiliate site”. These types of sites typically don’t provide much value for people and if you post thin content, Google will hate you! Don’t allow affiliate marketing to define your website or what you do. Think of affiliate marketing as a way to monetise your website as a secondary thing. Your primary goal should be to provide a fantastic resource for people in a particular field.

The first thing you should be focusing on is how to create compelling and market compelling content. Learning these two things alone is enough for you to create a highly profitable online business. The ability to create amazing blog posts, guides and infographics is a skill that can be applied to any industry. It is one of the most valuable skills you can have when it comes to the internet.

Starting out as an affiliate can be hard, especially when doing SEO and trying to rank for certain keywords. There is a lot to learn and it’s definitely something that won’t happen overnight but if you learn all the right things and take action on your training, you’ll find that you’ve equipped yourself with some of the best skills in business. The ability to generate an income by creating, promoting and ranking amazing content.


Four Technical Errors That Are Affecting Your Search Engine Rankings

Technical mistakes in your SEO campaigns can have a significant impact on your rankings. Your knowledge of SEO is directly correlated to the mistakes you will make. The more you know, the less errors you will make with your campaigns. This is also a case of experience. The more experience you have the less mistakes you will make!

So lets get right into it.

Ranking your website in Google involves on-page as well of off-page SEO. On-page SEO has everything to do with your content. Things like keywords, URL’s and meta descriptions. Off-page SEO is all about the links coming into your webpages.

Four technical error that are messing up your SEO campaigns:

Your website is painfully slow – A slot website can really hit your rankings hard. Google is super focused on user experience and if it takes more than a couple of seconds for your webpage to load, its bad news for your rankings.

How do we fix this?

There are plugins like W3 Total Cache that can speed up your site by employing some clever HTML wizardry and compression. On the subject of compression, images are a huge one. Make sure your image is only as big as it needs to be. I’ve personally make the mistake of uploading huge images that WordPress automatically downsizes to fit the featured image default, BUT it still retains the same file size. Make sure you compress your images to the size they need to be.

Keyword Cannibalisation – This happens when two pages compete for the same keyword. What ends up happening is that you confuse Google. A confused Google translates into your site not ranking at all. Google is an algorithmic machine, you need to make your intentions crystal clear if you want great results.

There are two ways you can fix keyword cannibalisation:

  • Merge two pages targeting the same keywords into one.
  • Unoptimise one of the pages.

The bottom line is to avoid creating content that is targeting the same keywords. Never use the same target keyword twice, its a waste of time because your site won’t rank for both pieces of content.

Keyword cannibalisation for internal links – continuing on the subject of keyword cannibalisation, internal links can sabotage your rankings. Using the same hyperlink anchor text for more than one page can also confuse Google.

Check out the following diagram:

It’s pretty simple really. You want to avoid the second example. Don’t use the same anchor text for more than one page on your website. If page B is targeting “Dog Toy Safety” as it’s main keyword, don’t use “Dog Toys” to link to that page internally. Be explicit with your internal links so Google understands what you pages are all about.

Broken links are leaking link juice – Linking to quality resources when blogging is a great way to build relationships in your niche as well as signal to Google that your site is legit. If you’re linking out to authoritative sites in your niche, Google will assume that you also hold some form of authority in that niche. Having said that, broken links will do nothing for your website as well as your user experience. Broken links rob precious SEO juice from your website. They also create a bad user experience.

Check out these tools to help you find broken links:

Broken Link Checker & Dead Link Checker.

Check all the links on our website. It’s easy to miss things like blog comments, some people post links to their blogs but after a few months their site no longer exists. Take them all down! A dead link doesn’t serve anyone.


Why SEO Is Crucial In 2017

why seo is crucial

Every website owner knows the importance of high search engine rankings. It is the lifeblood for many businesses all over the world. If you’ve figured out how to start an online business and run it successfully, you probably already know the fundamentals of SEO but this short guide will help maximise your results in the SERP’s.

When you understand what search engine optimization is and how it works, you can understand how to implement it to help your site. There are millions of websites, and it is impossible for humans to check them all, so search engines employ the use of algorithms and formulas. There is no way for the search engine to review your site and know that it is the top site in your niche market. To qualify a site for ranking, the engines use complex formulas to decide where your website should rank. That’s why Search Engine Optimisation is so important. SEO involves many different strategies that allow you to optimize your site so that the search engines and their equations select your site as an authority in your industry and place you at the top of the first page.

Factors of SEO

There are several factors to a web ranking. These factors are utilized by search engines. The keywords in your site’s heading and content are a primary influence on this rank. Another factor that search engines consider is the level of activity that your site generates.

Your efforts at search engine optimization will be rewarded if you apply yourself with dedication and patience. You should add the keywords you are most concerned with all throughout the content on your site, including headings and page titles. This boosts the relevancy of your website to the search engines. Be open to new SEO ideas to implement, and always afford them enough time to start showing results.

You will not be able to raise your site’s search engine rankings without making a real commitment to the process in terms of time and effort. Research SEO tips and ideas so you can implement as many strategies and techniques as possible. SEO is a huge topic and there are so many subtle little nuances to it. If this is something you’re going to take on yourself, you really need to dedicate a good amount of time to gain a solid understanding on what SEO is all about and how it works.

It takes time and patience to improve your website’s ranking within a search engine. Be sure to use all the suggestions and tips you can use in order to implement those ideas, and be sure to give it some time to work. After determining the keywords that should be emphasised, place them in the titles, headings and text on your pages but do NOT stuff your keywords into content. Keyword stuffing is a tactic that is employed by spammers and the search engines will punish you for doing this. Instead you should have the keywords that you want to rank for in mind and mould the content around those keywords. Mention the keywords a few times in your article in a natural way.

Above all you should be producing great content that provides value to your audience. This is how you will succeed online in the long-term.

You cannot buy your way to the top of a search engine. People tend to ignore purchased sponsor links, which is the opposite impact than you wish to have. The sponsors are featured on the top of the list. It costs quite a bit to have your site shown in the featured section.

There are various ways in which you can make the most of your website. Link to other websites that are comparable with yours, link to additional pages that are in your site.…

5 Actionable Tips To Improve Your Search Ranking

improve your ranking

Ranking your website in Google is a process that has completely changed over the last ten years. A few years ago, it was common practice to use “black hat” techniques like spamming your backlinks on hundreds of domains to rank for high-competition keywords. Ranking on the first page in Google was quite honestly like taking candy from a baby.

Over the years Google has evolved and come out with some huge changes to their search engine algorithm. Google is increasingly focusing on quality and is taking huge steps to ensure that spammy domains and people who employ black-hat techniques don’t ever see themselves on the first page.

With that being said, there are many strategies you can employ to improve your search engine rankings today. If you want to be in a good position in Google, it is essential that you employ white-hat link building tactics.

White-hat SEO is a strategy of link building that includes building your brand reputation, creating amazing content and building relationships with influencers in your industry.

Here are five SEO tips you can implement to improve your search engine rankings:

  1. Create amazing content – Google is putting more weight on user experience, when it comes to ranking. There are now a variety of Google ranking factors that need to be taken into account. This means putting more of an emphasis on creating amazing content. You should be focusing on creating content so damn good, that people can’t resist sharing it with the people they know. This is the essence of what white-hate SEO is all about. Creating linkable assets that will naturally earn links and votes for your website.
  2. Pick your nice and stick with it – The last thing you want to do is build a website that offers generic advice. For starters it’ll be extremely hard to compete because you’ve got big companies with huge budgets that are focused on these generic topics. Secondly, you don’t want to be a generalist. Nobody celebrates the generalist. This applies not only to blogging and online business but in all walks of life. Become a specialist in one field. Pick your specific niche. Preferably something that you have genuine interest in (because you’ll never beat someone who is passionate about what they do) and master that one topics. Become the king of your mountain and people will look up to your as an authority in your chosen niche.
  3. Research your keywords – Before you write an article, research the keywords that you want to target. Some bloggers write their content then try and stuff keywords into the article afterwards to rank for terms in Google. This is one of the worst thing you can do so don’t do it.  Instead, you should spend time carefully planning the content you want to create, research the keywords you’re looking to rank for, find out what the competition is like and if it’s worth trying to rank for those keywords. Some keywords have insane competition from big players so it’s definitely worth you doing your research first.
  4. SEO Friends URL’s – This is one of the easiest things to implement on your website. It literally takes two minutes and it can have a huge impact on your rankings. Google looks at your URL to see what your post is all about. You should set your default permalink to be your post name. You can modify each post to suit the keywords that you’re targeting. The key takeaway is to make sure your target keyword is present in your URL.
  5. Build internal linksOn-page SEO is something that many people neglect in their search marketing efforts. Internal links are a fantastic way for you to pass link juice and authority to other pages on your website. Most sites have uneven link juice distribution as the majority of sites have most of their links pointing to their homepage. Look to create a structure around your webpages that interlinks your content through a web of hyperlinks. This will also help increase the visits you get to other pages on your website. Pages that might not get a lot of organic traffic, in particular.


How Search Engine Marketing Has Changed In 2016

how search engine marketing has changed

Google is constantly adapting and changing their search engine algorithm. They’re increasingly focusing on the user experience, promoting sites that people spend more time on.

Google is displaying less results on the first page, making it more difficult to get those first page rankings. According to a recent report from Searchmetrics, Google almost always used to display 10 text-based results on the first page of the SERP’s. The search engine now usually shows slightly less results. An average of 8.59 results are shown to desktop users and 8.5 for smartphone users.

One of the biggest reasons for the reduction in text-based search results being displayed is the integration of an increasing number of supplementary boxes. This includes things like knowledge graphs and images in the search engine results page. 34% of search results now include images, 24% include videos and 20% include knowledge graphs.

People searching on desktop are most likely to receive supplementary boxes in their results.

These numbers mean that business owners are having to hustle harder to reach that all important first page. This may seem like a pain for business owners but its definitely a good thing. This will drive companies to create content that is outstanding. Everyone wants to have an awesome user experience and Google’s constant algorithm adjustments forces businesses to become adaptable and versatile. It also encourages a complete white-hate approach to SEO.

The days of spamming your website with backlinks from shady websites are all over. If you want sustainable rankings on the first page of Google for solid keywords, you’re going to have to create some awesome content. There are two main elements to a successful content marketing campaign.

  1. Creating awesome content.
  2. Promoting that awesome content.

You should spend 20% of your time creating AMAZING content that will wow your readers. The other 80% of the time should be spent promoting your content.

Trust me, the hustle will pay off. You may need to send out 300 emails to acquire a handful of links but once you gain those links and rankings it will potentially serve you for years so it is well worth the investment.

Many business owners find it very difficult to rank their brand new website in Google but patience and consistency is key to high search rankings.

SEO may seem like a really long-term process and yes it doesn’t produce results in a few days but if done correctly, it can be on e of the most lucrative marketing strategies for your business.

I come across posts that have been on the first page for ten years. Imagine the amount of traffic, leads and sales these businesses are generating from ancient posts that are still ranking and getting consistent traffic.

Here is an infographic that displays more Google page insights:



On-Page SEO For Noobs

on page seo guide

Link building is the bread and butter of your SEO strategy. What many people completely forget about is the fact that the page they’re trying to rank can be optimised in many ways, allowing you to rank higher without acquiring additional backlinks to your website.

Think of it as a way of making your blog post efficient and ensuring that google knows exactly what you’re writing about.

Here are some actionable tips that you can implement right away to boost your organic rankings:

Focus on keyword frequency – It is highly unlikely that Google still uses keyword density as ranking factor, instead they look at the number of times your keyword appears on the page. This is Google’s way of determining what your post is all about.

For example:

If page A contained the keyword “dog biscuit” only once and page B contained the same keyword eight times, which one do you think Google will assume to be more about dog biscuits?

Makes sense right?

Key takeaway: Use your target keyword at least a few times in your article.

Privacy policy and terms of service pages – We don’t really know for sure if Google considers this to be a ranking factor or not but it is always better to err on the safe side. Legitimate businesses will always have a privacy policy and terms of service page. It’s worth investing the few it takes to create these pages on your website. (There are companies that generate the privacy policy and other disclaimers for you, all you need to do is provide some basic information).

Use a ton of images – Google loves images (even though it can’t read them!). Images make your content more exciting and engaging. They’re a fantastic way to break up your content into easily digestible chunks.

There’s nothing worse than a fat, long block of text! Gross!

Google is paying more attention to user experience signals, so anything you can do to boost the dwell time on your page will only work in favour of your Google rankings.

Use your target keyword in the first paragraph – This is one of the most powerful ways to tell Google what keyword you’re trying to rank for. (At least it used to be). It may or may not still have the same ranking effect but it is still definitely worth doing. Plus when someone sees the keyword they search for in the opening paragraph of your post, it reassures them that they’re in the right place.

Keywords in your URL – Using keyword rich URL’s works. You should place your keyword in your URL. Google pays close attention to the keywords you put in your URL and if your target keyword is in there, it is a powerful indicator of what your content is all about. You can rank posts with title tags that don’t even have your keyword in them if you have your keyword in your URL.…