Technical mistakes in your SEO campaigns can have a significant impact on your rankings. Your knowledge of SEO is directly correlated to the mistakes you will make. The more you know, the less errors you will make with your campaigns. This is also a case of experience. The more experience you have the less mistakes you will make!
So lets get right into it.
Ranking your website in Google involves on-page as well of off-page SEO. On-page SEO has everything to do with your content. Things like keywords, URL’s and meta descriptions. Off-page SEO is all about the links coming into your webpages.
Four technical error that are messing up your SEO campaigns:
Your website is painfully slow – A slot website can really hit your rankings hard. Google is super focused on user experience and if it takes more than a couple of seconds for your webpage to load, its bad news for your rankings.
How do we fix this?
There are plugins like W3 Total Cache that can speed up your site by employing some clever HTML wizardry and compression. On the subject of compression, images are a huge one. Make sure your image is only as big as it needs to be. I’ve personally make the mistake of uploading huge images that WordPress automatically downsizes to fit the featured image default, BUT it still retains the same file size. Make sure you compress your images to the size they need to be.
Keyword Cannibalisation – This happens when two pages compete for the same keyword. What ends up happening is that you confuse Google. A confused Google translates into your site not ranking at all. Google is an algorithmic machine, you need to make your intentions crystal clear if you want great results.
There are two ways you can fix keyword cannibalisation:
- Merge two pages targeting the same keywords into one.
- Unoptimise one of the pages.
The bottom line is to avoid creating content that is targeting the same keywords. Never use the same target keyword twice, its a waste of time because your site won’t rank for both pieces of content.
Keyword cannibalisation for internal links – continuing on the subject of keyword cannibalisation, internal links can sabotage your rankings. Using the same hyperlink anchor text for more than one page can also confuse Google.
Check out the following diagram:
It’s pretty simple really. You want to avoid the second example. Don’t use the same anchor text for more than one page on your website. If page B is targeting “Dog Toy Safety” as it’s main keyword, don’t use “Dog Toys” to link to that page internally. Be explicit with your internal links so Google understands what you pages are all about.
Broken links are leaking link juice – Linking to quality resources when blogging is a great way to build relationships in your niche as well as signal to Google that your site is legit. If you’re linking out to authoritative sites in your niche, Google will assume that you also hold some form of authority in that niche. Having said that, broken links will do nothing for your website as well as your user experience. Broken links rob precious SEO juice from your website. They also create a bad user experience.
Check out these tools to help you find broken links:
Check all the links on our website. It’s easy to miss things like blog comments, some people post links to their blogs but after a few months their site no longer exists. Take them all down! A dead link doesn’t serve anyone.