Link building is the bread and butter of your SEO strategy. What many people completely forget about is the fact that the page they’re trying to rank can be optimised in many ways, allowing you to rank higher without acquiring additional backlinks to your website.
Think of it as a way of making your blog post efficient and ensuring that google knows exactly what you’re writing about.
Here are some actionable tips that you can implement right away to boost your organic rankings:
Focus on keyword frequency – It is highly unlikely that Google still uses keyword density as ranking factor, instead they look at the number of times your keyword appears on the page. This is Google’s way of determining what your post is all about.
If page A contained the keyword “dog biscuit” only once and page B contained the same keyword eight times, which one do you think Google will assume to be more about dog biscuits?
Makes sense right?
Key takeaway: Use your target keyword at least a few times in your article.
Use a ton of images – Google loves images (even though it can’t read them!). Images make your content more exciting and engaging. They’re a fantastic way to break up your content into easily digestible chunks.
There’s nothing worse than a fat, long block of text! Gross!
Google is paying more attention to user experience signals, so anything you can do to boost the dwell time on your page will only work in favour of your Google rankings.
Use your target keyword in the first paragraph – This is one of the most powerful ways to tell Google what keyword you’re trying to rank for. (At least it used to be). It may or may not still have the same ranking effect but it is still definitely worth doing. Plus when someone sees the keyword they search for in the opening paragraph of your post, it reassures them that they’re in the right place.
Keywords in your URL – Using keyword rich URL’s works. You should place your keyword in your URL. Google pays close attention to the keywords you put in your URL and if your target keyword is in there, it is a powerful indicator of what your content is all about. You can rank posts with title tags that don’t even have your keyword in them if you have your keyword in your URL.